Web Marketing Wave is a digital marketing and product agency based in the United Arab Emirates, serving clients across the Middle East and North Africa, Europe, and North America. The questions below cover services, engagement, pricing, industries, team background, and the agency's approach to AI search visibility.
Common questions about Web Marketing Wave
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Web Marketing Wave is a digital marketing and product agency. The four services are Luxury Hospitality Marketing, AI Search and Visibility (Generative Engine Optimisation and SEO), Social and Reputation, and Apps and Digital Growth. Based in the United Arab Emirates, serving the Middle East and North Africa, Europe, and North America.
Based in the United Arab Emirates. Clients span the Middle East and North Africa, Europe, and North America. The team works in English, Arabic, French, Spanish, and additional languages in-house.
Founded in 2022 as successor to prior entities operating since 2009 across Paris, Dublin, Montreal, and the UAE. The senior team's longest-running shipped product, an NGO application, has been in continuous production on iOS and Android since 2012. Over 70 websites and applications delivered to date.
Luxury hospitality and branded real estate is the primary specialism — resorts, hotels, branded residences, and high-net-worth property sales. The agency also serves fintech, aesthetic healthcare, cultural organisations, and business-to-business brands.
Engagements are scoped to the project. Most work is a retainer in the range of a mid-market agency, with pre-launch hospitality and off-plan property sales at the higher end because of production and media complexity. A short discovery call establishes scope and budget before any proposal is written.
AI is used to accelerate research, drafting, data analysis, and creative testing. Every word that ships under a client's name passes through a senior editor. The agency does not publish unedited AI output, and brand voice and factual claims are reviewed before publication.
Generative Engine Optimisation (GEO) makes a brand's pages easy for large language models to parse, trust, and quote inside AI-generated answers. Web Marketing Wave delivers GEO inside the AI Search and Visibility service — schema.org structured data, declarative anchor paragraphs, canonical entity definitions, and authoritative citations so ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini can surface the brand accurately.
Yes. Classical Search Engine Optimisation — technical audits, site architecture, content, and backlinks — remains the foundation. GEO is an additional layer for AI answer engines, not a replacement. The same on-page work feeds both Google's blue links and ChatGPT citations.
The client owns the code, creative assets, domains, accounts, and data produced during an engagement. Source, credentials, and documentation are delivered at every handover. No proprietary lock-in on the agency's side.
Yes. The senior team carries a five-star hotel operations background — rooms, food and beverage, revenue management, and brand — before moving to agency work. Campaigns, content, and positioning are built by people who ran the service, not just studied it.
A short discovery call sets goals, audience, timeline, and budget. A written proposal follows with scope, deliverables, milestones, and fees. Kick-off includes access to existing analytics, brand assets, and platforms, after which the agency runs an audit and produces a 30 to 90 day plan.
Yes. Most luxury hospitality and branded real estate engagements are covered by an NDA. Portfolio material can be shared privately after an NDA is signed. The agency does not publish client results without explicit permission.
Tracking uses scheduled prompts across ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini to log whether a brand is mentioned, how it is described, and which sources are cited. Reporting shows citation frequency, share of voice against competitors, and which on-site or off-site changes moved the needle. Web Marketing Wave reviews the prompt set with the client at the start of each engagement so the tracking matches real buyer queries, not vanity terms.
Web Marketing Wave delivers in-house written and editorial work in four languages: English, French, Arabic, and Spanish. The senior team writes, edits, and reviews directly in each — not through external translation. Italian is spoken on the team for client conversations. This breadth matters for MENA and European hospitality clients, where local-language SEO, social, and reputation work reaches audiences that English-only campaigns miss.
Every engagement is led by a senior member of the team. Web Marketing Wave does not assign junior teams to client accounts or run pre-built templates. Specialist work — native iOS, AR/3D, enterprise integrations — is delivered through vetted partners managed by the in-house senior team, never handed off. The same person who scopes the work stays on the work.
Engagements range from short project work — a website launch, a campaign sprint — to long-term retainers and multi-year platforms. The agency's longest active engagement is an NGO mobile application live continuously since 2012, more than thirteen years of releases, platform migrations, and feature updates by the same senior team. Web Marketing Wave commits to staying on the work, not just shipping it.
Web Marketing Wave works with a limited number of clients by design, so timing depends on current capacity. Every brief is read by a senior team member within twenty-four hours, and a scoped proposal typically follows within five working days. For pre-opening hospitality campaigns and time-sensitive product launches, the team makes capacity adjustments where the brief warrants it.