Be the Answer, Not Just a Link
Search is shifting from ten blue links to a single generated answer. Web Marketing Wave positions brands for citation inside ChatGPT, Claude, Perplexity, Google AI Overviews, and Gemini — through Generative Engine Optimisation, structured data, and classical Search Engine Optimisation in the same workstream.
GEO. Structured Data. SEO.
Web Marketing Wave builds the on-site schema, the canonical content, and the external citation footprint that large language models read, rank, and quote. The work combines Generative Engine Optimisation (GEO) — the discipline of making pages LLM-citable — with classical Search Engine Optimisation, so a brand is visible whether a customer opens Google, ChatGPT, or Perplexity.
What We Deliver
A single integrated engagement covering everything that decides whether a brand is cited, indexed, or ignored by the engines customers now ask first.
- Generative Engine Optimisation for ChatGPT, Perplexity, Google AI Overviews, and Gemini
- Schema.org structured data and JSON-LD implementation
- Wikipedia and authoritative-source citation strategy
- LLM-ready content architecture and anchor paragraphs
- Technical Search Engine Optimisation and site-structure remediation
- AI-assisted campaign operations — audience modelling, creative testing, bid automation
Why This Service
Generative engines reward pages that are factually clear, structurally clean, and externally corroborated. Web Marketing Wave writes the schema, the content, and the citation strategy together — because in GEO they are one system. Every AI-assisted output is reviewed against brand voice and factual accuracy before it ships.
Cited, Not Scraped
Pages built to be quoted by LLMs, not just crawled
Multi-Engine Coverage
Google, ChatGPT, Perplexity, AI Overviews, Gemini
Canonical Entities
Organisation, Service, FAQ, Product schema AI parsers read
Human Editorial
Every AI-assisted word passes brand and accuracy review
Questions About AI Search & Visibility
Generative Engine Optimisation (GEO) is the practice of making a brand's pages easy for large language models to parse, trust, and quote inside AI-generated answers. Web Marketing Wave combines schema.org structured data, declarative anchor paragraphs, canonical entity definitions, and authoritative external citations so ChatGPT, Perplexity, Google AI Overviews, and Gemini can surface the brand accurately.
By making the source material worth citing. That means on-site work — JSON-LD for Organization, Service, FAQ, and Product; short declarative paragraphs an LLM can lift verbatim; clear factual claims — paired with off-site signals such as Wikipedia entries, canonical directory listings, and authoritative editorial coverage.
Yes. Classical Search Engine Optimisation — technical audits, site architecture, content, backlinks — remains the foundation. Generative Engine Optimisation is an additional layer for AI answer engines, not a replacement. The same page work feeds both Google's blue links and ChatGPT's citations.
Schema and on-page GEO changes are indexed within weeks. Citations from large language models appear as their training data and live-retrieval indexes refresh — typically three to nine months for consistent presence across ChatGPT, Perplexity, and Google AI Overviews. Perplexity and AI Overviews, which use live retrieval, respond fastest.
AI is used to accelerate research, drafting, and creative testing. Every word that ships under a client's name passes through a senior editor. The agency does not publish unedited AI output, and brand voice and factual claims are reviewed before publication.
Tracking uses scheduled prompts across ChatGPT, Perplexity, Google AI Overviews, and Gemini to log whether the brand is mentioned, how it is described, and which sources are cited. Reporting shows citation frequency, share of voice against competitors, and which on-site or off-site changes moved the needle.